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  • A Playbook for Marketing-Led Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.

  • Selling in a Recession: Challenges and Training Opportunities

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The recessionary environment is driving the need for sales reps to personalize the buying experience. This article explores how individualized sales training helps ensure high-quality experiences.

  • How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.

  • Inclusive B2B Marketing Techniques You Can't Afford to Ignore | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    In a world where diversity and inclusivity are becoming central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing. This episode covers essential inclusive marketing techniques for businesses today.

  • How to Keep Your PR Email List Healthy to Get More Media Coverage

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that.

  • Co-Op Marketing Is Recession-Proof Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.

  • Reimagining Communication: The Evolution and Staying Power of Email

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.

  • Unraveling the Mysteries of Marketing Attribution | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Measurement & Analytics

    In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter: marketing attribution. This episode of the Marketing Smarts Live Show delves into the topic.

  • Attract High-Value Leads With This Five-Step Process

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation.

  • How to Craft the Perfect Cold Email With ChatGPT

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can.

  • How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can sell to, acquire, and retain highly valuable customers.

  • Unlocking the Secrets of 'Ridiculously Good Content' | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both.

  • Ad Tech Report: Is the Medium Rectangle's Era Over?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.

  • Publications Don't Want Your AI-Generated Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.

  • Choosing the Right Customer Data Platform: A Guide

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.

  • Building a Partner Community for B2B Marketing and Sales Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, spills the beans on the Marketing Smarts Live Show. Dig into the episode's goldmine of insights.

  • Seven GA4 Metrics to Help You Master User Behavior Analysis

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.

  • The Power of AI in B2B Marketing and Communications | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver?

  • B2B Commerce Needs a 21st-Century Upgrade

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Selling physical products to consumers over the Internet has never been easier. So why are B2B firms struggling to achieve digital transformation?

  • The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.