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  • No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.

  • What Cloud Outages Mean for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business.

  • Why Now Is the Time to Add Video to Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.

  • How AI Will Affect Delivering Relevant Search Results

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.

  • How Much Harder Has Email Marketing Become?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • How Generative AI Is Changing Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at how generative AI works and how it's being used by marketers. It also explores how generative AI tools could open up new opportunities for marketers in the near future.

  • Data Privacy Dates to Watch for in 2023—And How to Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.

  • Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.

  • CMO Survey: How ChatGPT Could Help Senior Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.

  • Want to Beat the Average CMO Tenure? Remake Your Role.

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.

  • How to Make an Infographic in Five Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling.

  • ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

  • Tech, AI, and Marketing: The Evolution of SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

  • How to Use Contingency Planning to Future-Proof Your Event Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

  • The Top Priorities of CMOs at Enterprise B2B Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

  • Seven Infographic Design Trends for 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization.

  • The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

  • Top SEO Trends for 2023

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out.

  • A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist.

  • 23 Sales Tactics for 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well.