Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Content | ELEMENT: Multiple
Telling compelling business stories to engage customers and prospects doesn't have to be difficult. In our newest Storytelling Online Workshop, you'll learn tips and tactics to level up your storytelling skills... fast!
CONTENT TYPE: Friday Forum | TOPIC: Social Media | ELEMENT: Plan
Video marketing can be one of the quickest and best ways to build your audience and revenue—especially in a post-pandemic world. But, where should you begin? Sponsored by Vidyard.
CONTENT TYPE: Course | TOPIC: Public Relations | ELEMENT: Create
Appealing to influencers is part art, part science. And you need a stacked plan in place before you pitch them. Here's everything you need to do in order to work with those influencers you want to work with the most (and who will benefit you the most!).
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now?
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing.
CONTENT TYPE: Webinar | TOPIC: Email | ELEMENT: Plan
In an age of increasing privacy regulations, ad blockers galore, and the impending death of tracking cookies in Google Chrome, showing up well in the inbox is even more critical. Are you ready to win at email for the rest of 2020? Sponsored by Litmus.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn spend off, and offending target audiences, according to recent research from Morphio.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Plan
Email continues to be the most effective one-to-one communication tactic for most marketers—and it's more important now than ever. Ready to boost the effectiveness of your email campaigns? Sponsored by Upland CXM.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice.
Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from being able to crawl and index them effectively, according to recent research from SEMrush.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up—and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan
Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction—all in the blink of an eye. See more about the process, benefits, challenges, and the current state of programmatic.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create
How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Create
These past few weeks have gutted us all emotionally, personally, and professionally. It has also left many of us feeling uninspired, stilted, and kinda... blah. Join Ann Handley for the first ever Tiny House Talk, a new kind of webinar to engage your brain and make you feel normal(ish) for an hour.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
B2B marketers who rely on in-person interactions to connect with clients and drive lead generation now need alternatives. One strategy to continue promoting our brands is digital advertising—including programmatic. And it doesn't have to be complicated.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing tool. They're also capable of being viewed or listened to by anyone, including those with disabilities—which is why you need to create accessible videos.
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