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  • The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.

  • The Biggest Email Marketing Opportunities for B2B Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships. Read more.

  • The Two Most Valuable Benefits of Video Marketing in Healthcare

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.

  • How Gen Z's Social Media Habits and Use Are Changing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research.

  • Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

  • Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.

  • Here They Come! B2B Marketing in a Gen Z World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.

  • What Social Media Marketers Spend Their Time Doing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

  • Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.

  • Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

  • Taylor Swift's PR Strategy: Lessons for Any Brand

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!

  • The Psychology of Persuasion: Understanding Customer Behavior in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.

  • The 'Deep' Habits That Power B2B Sales Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople.

  • Decoding Effective Communication and Understanding Impactful Connection | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    In a realm as vast and complex as communication, it can helps to distill principles into smaller, simple truths—adages that can be easily recalled and followed. In this episode, the CEO of ad agency Mekanism, Jason Harris, shares many such nuggets of truth.

  • Digital Communities vs. Social Media: Stop Building Brands on Leased Land

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.

  • Three Qualities of Exceptional B2B Thought Leadership Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.

  • TikTok Search Ads: What Marketers Should Know (And Do)

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.

  • How Marketers Are Getting AI All Wrong (And What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.

  • Content With Purpose: How to Elevate Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.

  • Ditch the Sales Script If You Want to Make More Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.