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CONTENT TYPE: Article | TOPIC: Career Development

Every business function has its specialized vocabulary, but marketing terms are often vague or undefined—or their meaning is not agreed upon. A universal language is necessary for proving marketing's value to the execs in your company. Here's what you need to know.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article.

CONTENT TYPE: Article | TOPIC: Career Development

It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined with the traditional office. The success of that hybrid workplace of the future depends on thinking about communication in a new way.

CONTENT TYPE: Article | TOPIC: Customer Experience

How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.

CONTENT TYPE: Article | TOPIC: Marketing Management

If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article.

CONTENT TYPE: Article | TOPIC: Customer Experience

Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.

CONTENT TYPE: Article | TOPIC: Customer Experience

In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

CONTENT TYPE: Article | TOPIC: Demand Generation

Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.