Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Email
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.
CONTENT TYPE: Article | TOPIC: Management
The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.
CONTENT TYPE: Infographic | TOPIC: Email
This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.
KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
They say the hybrid workplace is here to stay, but effective virtual collaboration and communication remain a challenge. The right tool can bridge that gap and improve productivity.
CONTENT TYPE: Chart | TOPIC: Mobile
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail.
CONTENT TYPE: Chart | TOPIC: Email
Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2.
CONTENT TYPE: Article | TOPIC: Mobile
B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.
CONTENT TYPE: Article | TOPIC: Events
A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly.
CONTENT TYPE: Article | TOPIC: Customer Experience
We usually associate customer empathy with B2C sales and impulse buys, but empathy marketing can be just as effective in B2B marketing. Here are five ways to use it.
CONTENT TYPE: Infographic | TOPIC: Customer Experience
How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.
Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.
CONTENT TYPE: Article | TOPIC: Marketing Technology
No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game.
CONTENT TYPE: Chart | TOPIC: Content
The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen.
It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices.
In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.
CONTENT TYPE: Article | TOPIC: Content
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.
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