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  • Digital Ad Strategy 101: A Starting Point

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.

  • Why and How Businesses Engage in Social Media Listening

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).

  • Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    There's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth.

  • The Best Times to Post on Social Media in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations. An infographic summarizes the findings from the research.

  • Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor.

  • The Top 10 Content Marketing Influencers in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley.

  • The State of SMS Marketing in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.

  • The Power of Storytelling in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Give personality to a software feature. Provide an epic tale with a product update. Even business buyers are swayed by stories, which bring emotion—and humanity—to your brand.

  • The Social Media Platforms Used Most by Journalists

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.

  • When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective.

  • Five Ways Marketing Can Support the Sales Process to Maximize Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true.

  • How to Identify and Prevent B2B Channel Conflict

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You have a big channel partner who has doubled your sales. Yeah! But then the partner starts making decisions willy-nilly without checking with you. D'oh! Here's how to prevent similar conflicts.

  • How Gen Z Relates to Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences.

  • How to Effectively Use CTAs in B2B Cold Emailing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    "Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article.

  • The Top Pride Hashtags on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic.

  • The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Why create content all by yourself when you can collaborate and have more fun? Andy Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating.

  • You Can't Have Revenue Operations Without Revenue Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap, argues this article.

  • The Knowledge Bank: Your Marketing Content Team's New Favorite Tool

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ever felt like you need a reference library for your marketing content? Of course you have. It's called a knowledge bank, and its existence will make everything easier.

  • [Video] How to Use Neuroscience to Increase Your Demand Gen Success Threefold

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Kenda Macdonald, the Demand Generation Consulting Practice Lead at MarketingProfs, took the stage at the Forrester B2B Summit in Austin in early May 2022 to deliver an information-packed presentation on how marketers can dramatically increase the efficacy of their lead gen efforts.

  • 13 Interview Questions Asked By Successful Business Leaders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic from Resume.io covers 13 favorite interview questions of successful business leaders such as Elon Musk of Tesla and Sara Blakely of Spanks.