Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
CONTENT TYPE: Article | TOPIC: Branding
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes.
If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.
CONTENT TYPE: Article | TOPIC: Customer Experience
You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.
CONTENT TYPE: Chart | TOPIC: Career Management
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network.
CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Email
Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
It's impossible to connect with a crowd of faceless nobodies. You have to know whom you're marketing to if you want your marketing to be effective. Audience analysis can help. Here's how to get started.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.
This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter.
CONTENT TYPE: Article | TOPIC: Management
It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content.
The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.
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