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CONTENT TYPE: Article | TOPIC: Measurement & Analytics
How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates into sales and loyalty.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.
CONTENT TYPE: Chart | TOPIC: Branding
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
Which metrics should CMOs be following closely? This infographic covers the five they should be tracking: return on investment, customer acquisition cost, conversion rates, customer lifetime value, and social media reach and engagement.
CONTENT TYPE: Article | TOPIC: Marketing Content
There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.
The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter.
CONTENT TYPE: Infographic | TOPIC: SEO
This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022.
CONTENT TYPE: Article | TOPIC: SEO
Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive a verified check mark. How do business owners feel about the change? To find out, B2Breviews surveyed 200 of them.
Whether you're looking to track the progress of your agency or you need to be alerted when business performance is going down, the metrics in this article can help you.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.
CONTENT TYPE: Infographic | TOPIC: Email Marketing
How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their strategies, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Branding
What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool.
CONTENT TYPE: Article | TOPIC: Email Marketing
From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.
Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.
CONTENT TYPE: Article | TOPIC: Marketing Management
Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.
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