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CONTENT TYPE: Chart | TOPIC: Content
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.
CONTENT TYPE: Infographic | TOPIC: Career Management
This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.
CONTENT TYPE: Chart | TOPIC: Search
Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.
Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be.
CONTENT TYPE: Infographic | TOPIC: Branding
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names.
CONTENT TYPE: Chart | TOPIC: Social Media
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.
Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
CONTENT TYPE: Article | TOPIC: Branding
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes.
If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.
CONTENT TYPE: Article | TOPIC: Customer Experience
You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.
CONTENT TYPE: Chart | TOPIC: Career Management
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network.
CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.
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