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  • Generation YouTube: The Social Media Habits of US Teens

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.

  • Instagram Reels Benchmarks for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.

  • AI-Powered Martech in 2022: Promising or Already Indispensable?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?

  • Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.

  • Switching From Product-Centricity to Customer-Centricity With Personas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.

  • Digital Marketing Salary Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three years, according to recent research from MarTech and Chiefmartech.

  • Using Behavioral Progressive Profiling to Drive Demand Generation

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale.

  • Why and How Businesses Engage in Social Media Listening

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).

  • The Top 10 Workplace Skills Trending on Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills.

  • The Best Times to Post on Social Media in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations. An infographic summarizes the findings from the research.

  • How to Perform a Competitive Analysis of the Mobile App Market

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis.

  • Small Business Content Marketing Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct.

  • The Top 10 Content Marketing Influencers in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley.

  • The State of SMS Marketing in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.

  • Six KPIs Marketers Should Be Tracking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.

  • Email Subject Line Benchmarks for Common Tactics and Words

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021.

  • The History and Future of Web Analytics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved.

  • The 10 Brands With the Best (and Worst) Reputations in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll.

  • The Impact of Reddit Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement.

  • How to Spring-Clean Your Website Content

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.