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  • Unraveling the Mysteries of Marketing Attribution | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Measurement & Analytics

    In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter: marketing attribution. This episode of the Marketing Smarts Live Show delves into the topic.

  • How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can sell to, acquire, and retain highly valuable customers.

  • The 20 Companies That Produce the Most CEOs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according to a recent report.

  • Ad Tech Report: Is the Medium Rectangle's Era Over?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.

  • Anger and Animals: What Makes TikTok Thumbnails Successful

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.

  • Seven GA4 Metrics to Help You Master User Behavior Analysis

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.

  • Are Job Seekers Lying About Their AI Skills?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.

  • The 100 Most Valuable Global Brands in 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar's annual ranking of the most valuable global brands.

  • The New Business Environment for Marketing Agencies in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

  • How Slow Website Load Times Impact Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Everyone knows that their company's website should load quickly. But exactly how bad is it if pages are slow? What measurable impact does that have on the business?

  • The Benefits of Using Plain Language in B2B Healthcare Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.

  • Where Are the AI Jobs Located? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which countries have the greatest number of job postings related to AI? What share of job posts in US states are related to AI? To find out, Executive Placements examined publicly available data from a range of sources.

  • Five Effective Ways to Justify B2B Marketing Spend [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend.

  • How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more.

  • Email Behavior Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.

  • Martech Replacement Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.

  • Three Things Every Great SaaS Landing Page Does Right [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof.

  • The Top Challenges Companies Face in ESG Reporting

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research from Workiva and Ascend2.

  • The State of Digital Marketing for the Manufacturing Industry [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research to survey more than 200 manufacturing marketers.

  • The PPC Power Players: Ad Platforms Making a Big Impact

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.