Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement | ELEMENT: Analyze
In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.
CONTENT TYPE: Webinar | TOPIC: Websites | ELEMENT: Plan
CONTENT TYPE: Webinar | TOPIC: Websites | ELEMENT: Communicate
CONTENT TYPE: Webinar | TOPIC: Websites | ELEMENT: Analyze
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Analyze
Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Management
Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive business decisions.
CONTENT TYPE: Webinar | TOPIC: Search | ELEMENT: Plan
In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork.
CONTENT TYPE: Webinar | TOPIC: Search | ELEMENT: Analyze
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Analyze
By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how do you go about doing that?
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Analyze
Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Plan
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Analyze
More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track—and tips on how you can track them.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand."
CONTENT TYPE: Video Tutorial | TOPIC: Metrics & Measurement | ELEMENT: Analyze
In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities which drive the business forward.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Plan
In this PRO seminar, we'll cut through the clutter and share dozens of tactical, proven best practices that will help you accelerate the production and results of your content marketing efforts. We'll show you how to create a scalable system that can be customized to your content marketing and business objectives. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Create
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