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  • Why Event Organizers Are Ditching Vanity Metrics—And Choosing These Metrics Instead

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter.

  • How Search Changed Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022.

  • The Best Days and Times to Post on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.

  • How Author Authority Affects Search Rankings

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.

  • How Business Owners Feel About Twitter's New Check Marks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive a verified check mark. How do business owners feel about the change? To find out, B2Breviews surveyed 200 of them.

  • Top 5 Marketing Agency Metrics to Measure

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Whether you're looking to track the progress of your agency or you need to be alerted when business performance is going down, the metrics in this article can help you.

  • Search Advertising Spend Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.

  • The 10 Most Popular Email Greetings and Sign-Offs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits.

  • The Value of Intent Data for B2B Go-to-Market Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their strategies, according to recent research.

  • The Most Hated Brand in Countries Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool.

  • How Much Harder Has Email Marketing Become?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • The Biggest Challenges Salespeople Are Facing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.

  • Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

  • Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

  • The Podcast Audience: Demographic Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.

  • Speed It Up: What Frustrates Business Website Visitors

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.

  • Wither Facebook? The Social Platforms Used Most in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

  • What Americans Value Most in a Job [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.

  • Tech, AI, and Marketing: The Evolution of SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

  • Can ChatGPT Write B2B Tech Articles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.