October 16-18, 2019
Gaylord National Resort
Just outside Washington DC
Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
When you're smarter about your audience's needs and behaviors, you can meet those needs more effectively. That's where a data-driven approach to personas can make all the difference. Go beyond the limits of traditional marketing personas.
CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management
These seven steps show you how to increase your marketing budget by thinking of Sales as your customer. Give them the leads they want, and they'll keep coming back for more.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Communicate
Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Strategy
Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
Close alignment and cooperation between Sales and Marketing is key to a successful account-based marketing program. Here's how you can set up your ABM program for success and avoid common mistakes.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Consumers are in a spending mood, and retailers should be paying attention. By planning ahead, brands can encourage purchases now and also set themselves up for more business in the long run.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers, and here's what it learned about providing exceptional customer experiences.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Plan
Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.
Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here's how to do that.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
Yes, account-based marketing can be an effective way to convert your B2B audience, but make sure you have a strong foundation before your start. Here's what to look for.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Strategy
From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works exactly, read on to learn what blockchain is and how it can help your brand.
Account-based marketing isn't new, but many marketers still run into issues with implementation and performance. Here are six common ABM problems--and their solutions.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
Artificial intelligence can seem like a magical marketing solution. But beware: Investing in AI too quickly can backfire. Here's how to know if your brand is ready for AI.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Management
Account-based marketing may seem like a panacea, but the reality is that marketers often don't trust their own data—which makes your ABM program ineffective. These three steps can make your data more usable.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management
Having a content strategy in place is important, but it's not the only step to content success. Here are six considerations to ensure that your content marketing efforts are not being wasted.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania.
Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business success. Avoid these common cognitive biases.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.
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