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  • As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice.

  • Thinking hard about how your approach to pricing impacts conversions and sales? When applied with know-how and finesse, the right psychological pricing tactics can turn your customers’ brains into buying machines. Well, almost. Here's how to put the basics of "price psych" into action.

  • "Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today's competitive business landscape, customer participation trumps customer engagement. Here's why the time to invest in customer participation is now.

  • The rise of smart speakers, smartphones, AI, and voice search is changing the SEO landscape before our eyes. Meanwhile, many marketers and businesses are just now catching up to text-based, traditional SEO. This is your opening—your opportunity to gain an edge over the competition.

  • Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.

  • What will 2019 bring for marketers? These predictions from 19 CMOs can help you figure out what to expect in four key areas, from creating better customer experiences to keeping marketing data secure. See how they can help you plan for a stronger 2019.

  • Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.

  • Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is nearly as important as the color. That can be true for other products as well. Here's a high-level look at a naming project—along with naming tips and techniques that might prove useful for brand managers and marketing execs.

  • You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search?

  • Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations.