Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to find and capitalize on your brand's gutsy qualities.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Plan
Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and how you can make your marketing voice heard.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand has the right product-market fit.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
ABM is not a new strategy by any means, but more and more B2B marketers are embracing it, in part because they're dissatisfied with their current lead generation programs. But don't get tangled up in the hype; success relies on a careful approach.
CONTENT TYPE: Online Forum | TOPIC: Marketing Strategy | ELEMENT: Strategy
One online event, three valuable lessons. Learn how to create a resilient brand that connects with customers; how to surprise, delight, and convert more customers through great content experiences; and how to turn negative incidents into opportunities to build credibility. Now viewable on-demand.
CONTENT TYPE: Podcast | TOPIC: Public Relations | ELEMENT: Management
Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Management
Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM success.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Plan
SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check it out to see how you might improve your search rankings.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Management
We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what AI is and isn't, and what it can and can't do.
Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Strategy
Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names.
Startup marketing expert David Cooperstein, founder of the agency Figurr, shares insight into how marketing for startups differs from enterprise marketing, the advantages of each, and the importance of customer experience to any marketing organization.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Strategy
Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
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