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  • These seven steps show you how to increase your marketing budget by thinking of Sales as your customer. Give them the leads they want, and they'll keep coming back for more.

  • Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.

  • Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.

  • Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.

  • Close alignment and cooperation between Sales and Marketing is key to a successful account-based marketing program. Here's how you can set up your ABM program for success and avoid common mistakes.

  • Consumers are in a spending mood, and retailers should be paying attention. By planning ahead, brands can encourage purchases now and also set themselves up for more business in the long run.

  • Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers, and here's what it learned about providing exceptional customer experiences.

  • Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.

  • Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here's how to do that.

  • Yes, account-based marketing can be an effective way to convert your B2B audience, but make sure you have a strong foundation before your start. Here's what to look for.