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  • Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now have to continually up their marketing game to keep pace.

  • Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

  • Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that.

  • Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creation and distribution, personalization, targeting, SEO... So which technologies should you be keeping a close eye on?

  • Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research from Spiceworks.

  • Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it's not best-in-class, according to recent research from Ascend2.

  • It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019.

  • Marketing technology is continually evolving to solve day-to-day problems for companies across industries in efficient, effective and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of topics—from ABM to Facebook marketing to meeting automation and more. See what these leaders think awaits for you this year.

  • Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company Wins.'