FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Manager Survey: Will AI Replace Employees and Lower Salaries?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.

  • The 10 Best Paying Digital Marketing Side Hustles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which digital marketing single-day gigs pay the most? To find out, researchers looked at thousands of publicly available job ads on Fiverr.

  • Media Inflation: Are Advertising Costs Finally Cooling?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.

  • The Most Important Content Management System Features

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

  • Sales and Marketing Alignment Insights, Strategies, and Success Indicators | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams.

  • 14 Talent Retention Lessons From Highly Successful Companies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at talent retention lessons organizations of all sizes can learn from companies such as Apple, Whole Foods, Walmart, and Nvidia.

  • What Social Media Marketers Spend Their Time Doing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

  • Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

  • Decoding Effective Communication and Understanding Impactful Connection | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    In a realm as vast and complex as communication, it can helps to distill principles into smaller, simple truths—adages that can be easily recalled and followed. In this episode, the CEO of ad agency Mekanism, Jason Harris, shares many such nuggets of truth.

  • 17 Must-Have Elements of Your B2B Content Brief

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.

  • 'Should I Be a Fractional CMO?'

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you?

  • Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    This episode is brimming with wisdom and actionable tips focused on employee engagement and the connection between engaged employees and successful marketing outcomes.

  • How Salestech Can Embrace Customization at Scale

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

  • Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?

  • Empowering Sales Success: The Role of Marketing in Sales Enablement | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing.

  • Three Online Community Management Challenges B2B Brands Face

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today, most people expect brands to foster open channels that enable businesses to actively listen to feedback, address concerns promptly, and personalize user experience. A channel that has proven adept at doing all that and more is a brand online community.

  • AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.

  • Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.

  • Salary Trends for US Digital Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.

  • Which Hogwarts House Do Marketers Belong To? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This infographic covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff.