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  • How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.

  • The Responsibilities and Backgrounds of Copywriters

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com.

  • What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

  • How Generative AI Is Changing Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at how generative AI works and how it's being used by marketers. It also explores how generative AI tools could open up new opportunities for marketers in the near future.

  • Data Privacy Dates to Watch for in 2023—And How to Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.

  • Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

  • Want to Beat the Average CMO Tenure? Remake Your Role.

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.

  • SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.

  • CEOs' Must-Haves for Their Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.

  • What B2B Marketing Teams That Outperform the Competition Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.

  • Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.

  • The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.

  • Three Ways Generative AI Will Change B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

  • What Leaders Would Change About Their Crisis Communications Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

  • What Americans Value Most in a Job [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.

  • Why Tone Matters More Than Ever in Business Communication

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

  • The Top Priorities of CMOs at Enterprise B2B Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

  • Are You There, ChatGPT? It's Me, Marketing.

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.

  • What Slows the Creative Process Down

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.

  • Expectation Branding: The Value of Losing Quickly and Owning Your Flaws

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.