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  • The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind?

  • How Employers' Political Stances Affect Recruiting and Retention

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    A significant share of workers say they would be deterred from taking a job offer if the company takes a political stance contrary to their own, according to recent research from Hi Bob.

  • How B2B Marketers Define 'Revenue Marketing'

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring.

  • 10 Ways Marketers Can Use AI to Improve Sales

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all kinds of tactics and content, from audience targeting to product descriptions.

  • What Remote Workers Do While on the Clock [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    More than half of remote workers say they've cooked food and done laundry while on the clock, according to a survey of 1,005 workers conducted by CraftJack.

  • Delegate Like a Pro: Five Techniques for Getting More Done While Empowering Your Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The cheeky adage "if you want something done right, do it yourself" is impractical (to say the least) in modern business. You have a team for a reason. It's time to put them to good use.

  • Standards Will Solve Data Clean Room Issues—Here's How

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.

  • Three Keys to Successful Marketing Process Automation Implementation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.

  • The Biggest Blocks During the Email Production Process

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.

  • How to Save a Leaking Lead Generation Pool

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

  • A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more.

  • Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.

  • Why Google Analytics 4 Requires Your Immediate Attention | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Measurement & Analytics

    In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action.

  • How to Be More Customer-Focused

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard?

  • How to Recruit and Retain Gen Z Talent [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent.

  • A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market.

  • Why Now Is the Time to Embrace a DXP + DAM Martech Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.

  • Why a CXO Alone Won't Solve Your CX Problems

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.

  • The Biggest Benefits of Improving Company Culture

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from Arbinger and Ascend2.

  • How B2B Marketers Feel About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.