Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?
CONTENT TYPE: Infographic | TOPIC: Social Media
Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the many data points about the social network covered in a recent infographic from SalesIntel.
CONTENT TYPE: Article | TOPIC: Demand Generation
We're all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans.
Which social media shifts should marketers be watching closely in 2021? This infographic explores key trends that could have a major impact on social media strategies this year.
A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement.
What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to?
Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today.
CONTENT TYPE: Article | TOPIC: Social Media
Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company.
LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging.
CONTENT TYPE: PRO Webinar | TOPIC: Social Media
YouTube. You know it. You watch it. You may even post the obligatory marketing video from time to time. But are you using it effectively to build brand awareness and generate demand? Why not? This presentation by Tim Matthews was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.
The world is changing faster than ever, and so is social media. It's hard to know how to keep up. But there's no need to worry because Zontee Hou has four key frameworks you can use to build a future-proof social media strategy. This presentation was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.
CONTENT TYPE: Chart | TOPIC: Social Media
Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies.
How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts.
CONTENT TYPE: Article | TOPIC: Career Management
Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt.
In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format?
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Has your company tried its hand at data-driven storytelling, or does "data-driven" scare you off? Don't worry, you don't have to be a data analyst to leverage this powerful tool for connecting with your online audiences through stories. It starts with identifying untold stories that you can uniquely tell. Sponsored by Meltwater.
CONTENT TYPE: Podcast | TOPIC: Social Media
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.
Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging.
We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company.
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