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  • Six Tips for Getting the Most Out of Your Marketing Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Relationships are hard work—full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's how you can cultivate a lasting, meaningful relationship with your marketing agency of choice.

  • Innovative Business Models for Digital Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Media strategies need to remain agile and democratized in a world saturated with digitized media formats and emerging tech trends. What are the business models that can ensure success with digital media now and in the future?

  • The Key to Effective Direct Mail Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

  • Five Steps to Take Before You Launch a Digital Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time.

  • How Local Businesses Should Be Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019.

  • Context Is Everything: Language and Voice in Marketing Messaging [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.

  • Marketers Beware: #BadStockPhotosOfMyJob

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of fails.

  • Context Is Everything: Consumer Behavior [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it.

  • Super Distracted: What Consumers Do During the Super Bowl [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, according to recent research from AdColony.

  • 13 Psychological Pricing Hacks to Increase Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Thinking hard about how your approach to pricing impacts conversions and sales? When applied with know-how and finesse, the right psychological pricing tactics can turn your customers’ brains into buying machines. Well, almost. Here's how to put the basics of "price psych" into action.

  • Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.

  • Why Consumers Click on Paid-Search Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch.

  • Context Is Everything: Disruption and Perceptual Vigilance [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out!

  • Six Neuroscience Principles to Supercharge Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns.

  • The Most Expensive States to Run Search Ads In [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries.

  • Five Tips to Ace This Holiday Season With Search Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season.

  • How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process.

  • Holiday Planning: How and When to Market for Thanksgiving [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks.

  • The Most Effective PPC Ad Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.

  • The Meteoric Rise of Podcasting—and Podcast Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in.