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  • How to Recognize When It's Time to Expand Into New Digital Marketing Channels

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.

  • Is Digital Advertising Really More Effective Than Traditional Advertising?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.

  • OOH: How B2B Marketers Can Reintegrate With the Physical World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and out in the real world more.

  • Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.

  • Marketers' Top Worries About Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

  • How to Effectively Build Your Brand Within Emerging Virtual Worlds

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.

  • Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

  • The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even more so than collecting data. Are you ready to have a third-party cookie conversation?

  • Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research.

  • The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt.

  • The Drivers of the Current Digital Advertising Boom

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.

  • It's Time to Embrace Personalization and Education in Your OTT Advertising Model

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work.

  • B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

  • Global Ad Spend Forecast for 2023: A Slowdown Ahead

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.

  • A Beginner's Guide to How Google Ads Work

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.

  • Digital Audio Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns.

  • Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.

  • How to Reach the Right Candidates With Programmatic Recruitment

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

  • Digital Ad Strategy 101: A Starting Point

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.

  • Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor.