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  • The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion.

  • A Playbook for Marketing-Led Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.

  • How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.

  • How Well Do Senior Marketers Understand AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute.

  • The 20 Companies That Produce the Most CEOs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according to a recent report.

  • Are Businesses Planning to Give Their Employees Raises in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.

  • Are Job Seekers Lying About Their AI Skills?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.

  • Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Communications

    In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more.

  • How to Build a Great Marketing Team | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode.

  • Excited and Worried: How Executives Feel About AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having to learn and adopt the technology, according to a recent survey of 800 C-suite leaders.

  • Where Are the AI Jobs Located? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which countries have the greatest number of job postings related to AI? What share of job posts in US states are related to AI? To find out, Executive Placements examined publicly available data from a range of sources.

  • How B2B Brands Grow: The Science of Marketing Effectiveness

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.

  • Why Employees Are Staying at Their Jobs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are.

  • What Top Salespeople Do Differently Across the Sales Cycle [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.

  • Analytics Tomorrow: The End of the Ad Hoc Question

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    Stuck running reports on-demand or building dashboards with your marketing data? With new AI tools, you can start finding—and sharing—business insights that have real impact! Digital visionary Jim Sterne reveals how these tools can upgrade your work and your career—making you the trusted adviser you should be.

  • How to Attract and Retain Top B2B Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent.

  • How B2B Marketers Can Know If They've Chosen the Right Career | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Career Development

    A lot of variables determine whether you feel comfortable in your marketing career: your boss, your role, your company, your ability to create change or control upcoming changes... How do you know you're in the right place?

  • How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authenticity and the art of storytelling.

  • How Employers' Political Stances Affect Recruiting and Retention

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    A significant share of workers say they would be deterred from taking a job offer if the company takes a political stance contrary to their own, according to recent research from Hi Bob.

  • The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.