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  • The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

  • How to Recruit and Retain Gen Z Talent [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent.

  • Why a CXO Alone Won't Solve Your CX Problems

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.

  • The Top Skills Among B2B Marketers on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at the professional social network examined LinkedIn 2023 data for marketers who work for 1,000 B2B companies around the world.

  • The Average Tenure of CMOs at Big Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data.

  • How to Authentically Brand Yourself in a Digital World | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Career Development

    Eric Yaverbaum has had countless successes in his career, but he manages to keep a handle on what truly counts in both career and life. And he has a lot of wisdom to impart that every marketer should be keen to keep in mind.

  • How to Find and Nurture the Entrepreneurs in Your Company

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Your organization's greatest innovations have yet to be discovered. Who's going to discover them? Your sales team's entrepreneurs. So, find and nurture your brightest problem-solvers. Here's how.

  • The Digital Marketing Jobs That Will Be Disrupted Most by AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research from Authority Hacker.

  • Five Tips for Effective Communication With Distributed Teams

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.

  • How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.

  • The Responsibilities and Backgrounds of Copywriters

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com.

  • What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

  • Want to Beat the Average CMO Tenure? Remake Your Role.

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.

  • CEOs' Must-Haves for Their Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.

  • What Americans Value Most in a Job [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.

  • LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn.

  • What Will Work Look Like in the Future? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Workers will have spaces that are more flexible and wellness-focused in coming years, and roles that are less hierarchical, according to predictions coved in this infographic.

  • The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 most "cringe" words/phrases, then analyzed 6.6 million LinkedIn US job ads to see which ones appeared most often.

  • Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding expert Christine Gritmon.

  • The 30 Companies That Produce the Most Startup Founders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which companies tend to be incubators for startup founders? To find out, OnDeck analyzed the LinkedIn profiles of 228,000 people who have worked for America's largest organizations.