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CONTENT TYPE: Podcast | TOPIC: Career Management
Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home.
CONTENT TYPE: Chart | TOPIC: Career Management
Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research from SparkToro.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals?
Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council.
CONTENT TYPE: Infographic | TOPIC: Career Management
Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic. Chances are high that various jobs will stay remote when the pandemic eases and eventually ends. See how you can search for, and find, your remote job.
CONTENT TYPE: Chart | TOPIC: Social Media
Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software.
You have work to get done, but you hesitate or delay getting started; or once you do get going, you get interrupted or run into obstacles that slow your progress. How can you instead gain and maintain momentum?
B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they most value in salespeople is problem-solving, according to recent research from LinkedIn.
CONTENT TYPE: Article | TOPIC: Management
The pandemic has forced sales professionals to adopt digital approaches in lieu of face-to-face meetings. And without in-office support, marketing and sales leaders are struggling to support their sales teams. Here's how to set up your salespeople for success.
CONTENT TYPE: Infographic | TOPIC: Social Media
The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well.
CONTENT TYPE: Article | TOPIC: Career Management
One of our biggest problems as marketers is a tendency to be so customer-focused that we forget to apply our talents within our own organizations. Here are four ways we can position ourselves as leaders and catalysts for much-needed change.
CONTENT TYPE: Infographic | TOPIC: Management
With Covid-19 having rapidly shut down businesses across the world, more workplaces have sent their employees home—some of them indefinitely. Is that a viable solution? It is, if an emphasis is placed on trust. With trust, a remote team can thrive, benefiting employees and employers alike.
CONTENT TYPE: Article | TOPIC: Demand Generation
If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills.
Layoffs and furloughs have become a prevalent part of our lives, but many don't know what to do when a layoff happens. This infographic highlights the prevalence of layoffs and outlines how to apply for unemployment benefits and eventually get back to work.
MarketingProfs founder and mindfulness teacher Allen Weiss explains how mindfulness and meditation can help marketers survive and thrive in stressful situations (like, say, a pandemic).
Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic damage (albeit prematurely and therefore unwisely, many would say). For some, though, returning to the office means having to again deal with workplace bullies.
To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know.
Amazingly, five generations work together in today's workplaces. And if the Silent Generation is conservative, Boomers are materialistic, Gen X is skeptical, Millennials are narcissistic, Gen Z is impulsive... how well do they work together? Or are those stereotypes just all wrong? Let's find out.
CONTENT TYPE: Chart | TOPIC: Management
What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other sellers do? RAIN Group surveyed 262 salespeople who work in 26 industries. Here's what it found.
The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well together. Check out some traits of the 16 personality types along with which personality types team up well with each other.
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