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  • Generative AI Can't Create Great Marketing, But It Can Help

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.

  • Better Writing Will Not Fix Your Content. Here's What Will.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.

  • Cascading Your Lead Magnets

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    SESSION 3 of 4: Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.

  • How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it.

  • The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more—all peppered with movie metaphors, existential questioning, and jokes about camels.

  • Lead Scoring and Progressive Profiling

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    SESSION 2 of 4: Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.

  • Five Tips for Writing Web Content That Captures Attention

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.

  • Content and Behavior Intent Planning

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    SESSION 1 of 4: Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.

  • Seven Tips for Training the Next Generation of Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.

  • Why Now Is the Time to Add Video to Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.

  • Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.

  • Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.

  • How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.

  • How to Make an Infographic in Five Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling.

  • Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.

  • The Podcast Audience: Demographic Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.

  • Three Ways Generative AI Will Change B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

  • The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.

  • How Promotional Should Marketing Content Be?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional?

  • ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.