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  • Your B2B GPS: Recalculating Routes to Revenue

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.

  • AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

  • Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.

  • A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Websites

    Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.

  • B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?

  • Website Optimization Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Websites

    Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!

  • Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

  • The Messaging Themes That Work Best in B2B Prospecting Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

  • All Marketing Is Performance Marketing: A Full-Funnel Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.

  • CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.

  • The Social Media Funnel Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel?

  • The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

  • Beyond Email: Tips to Get the Most Out of Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Communications

    Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue. Sponsored by Ortto.

  • 10 Key B2B Lead Generation Stats for 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    What are the most important B2B lead generation insights and data points you should be aware of in 2025?

  • Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.

  • B2B Marketers' Top Focus Areas in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address.

  • How to Use Generative AI for Personalized B2B Outreach

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

  • AI's Impact on Product-Content Orchestration in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

  • 2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.