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  • Nine Key Sales Pipeline Metrics for Healthy Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Every salesperson wants a healthy pipeline, but many don't have a reliable way to take its temperature. Beyond just "healthy" or "dry," what do you need to look at to truly gauge the health of a sales pipeline? These nine important pipeline metrics.

  • How to Craft 'Compelling Reason to Buy' Messaging

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Marketers create content to capture buyers' attention and move them to buy. But without "compelling reason to buy" messaging, potential buyers are left guessing about what your product does and how it can help them. Here's how to craft compelling, convincing messages.

  • How Bad Data Hurts B2B Companies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    In B2B marketing and sales, accurate data is crucial. High-quality B2B data allows Sales to improve targeting, reach the right person, take a personalized approach, and successfully drive revenue. Bad data can destroy that entire process.

  • Your Customer Offboarding Process Should Be Just as Good as Your Onboarding Process

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    No matter how much value you provide, some customers will drift away. But if you put in some effort, you can create an offboarding process that leaves a positive impression and keeps the door open for future business. Here's what you need to know.

  • What Is Marketing Orchestration? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on optimizing a set of related cross-channel interactions that together make up an individualized customer experience. In the process, you realize more pipeline and revenue.

  • Five Interactive-Content Tools to Engage Your Audience and Generate Leads

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    To capture leads via your content, you need to provide value and engage your audience. That's where interactive content comes in—from quizzes to contests and giveaways. Here are five excellent tools you can use to create interactive content and capture leads.

  • Reaching and Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As the world faces the global coronavirus pandemic, B2B CMOs face a critical problem: Reaching and persuading buyers will be extremely difficult for the foreseeable future. So, what's to be done?

  • Six Proven Ways to Level Up Demand Gen With Video

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Wish you could leverage the power of video in your content marketing and demand gen efforts—but not sure where to start? We'll show you what you need to succeed. Sponsored by Vidyard.

  • Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board).

  • Email Responsiveness: Build Trust, Sell More (And More Often) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email remains a powerful and valuable means of business communication for sales, customer support, and account management teams—for businesses and marketers, in general. This infographic highlights email stats and email responsiveness best-practices.

  • B2B Leads: In-Market Is the New Inbound, Here's Why

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We've had it drummed into our heads that inbound leads are the Holy Grail of our marketing efforts. We've come to believe they are the quickest and most effective to convert. But is that really the case?

  • What Is Zero-Party Data, Why Should Marketers Care, and How Can You Collect It?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to zero-party data. So... what is it, and how can you collect it?

  • AI in B2B: Let's Not Forget the Intelligence of Humans

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Trade publications are inundated with references to, and hype for, artificial intelligence. Everywhere you look, AI is being touted as the answer--even to some questions we aren't asking. Marketing is not immune to this push for AI. Quite the opposite, actually. But is it warranted?

  • How to Win a Price War (And Prevent Future Ones)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars.

  • The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier—and increase the chance that they'll actually give you the information you need.

  • How to Get Personal With Your Marketing: Alyce CEO Greg Segall on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Even in the era of data protection legislation, some marketers continue to adhere to old ways. But a massive upheaval of marketing will occur in the next couple of years, which is why smart marketers will focus on building long-term relationships through personalization.

  • CCPA Is Here, But Not Enough Marketers Are Paying Attention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help.

  • Eight Types of Online Reviewers, and How to Handle Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are horribly negative, and some are in between. Here's how to handle reviewers and reviews of all kinds.

  • Make Account-Based Marketing Work for You in 2020

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    The positive correlation between ABM and sales outcomes is impossible to ignore, but many B2B marketers still struggle with ABM execution and measurement. There's no silver bullet to demystify ABM, but these tips provide clarity and actionable advice to unlock ROI.

  • From Physical to Digital and Back Again: Three Ways for Brands (B2C or B2B) to Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Thinking of a customer experience in digital-only terms is limiting. For brands to stand out and truly capture (and keep) customer attention, they must incorporate physical elements and appeal to all of a customer's senses. Here are three ways you can do exactly that.