Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Email
Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation.
CONTENT TYPE: Infographic | TOPIC: Email
Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.
Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.
CONTENT TYPE: Article | TOPIC: Demand Generation
When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation.
CONTENT TYPE: Chart | TOPIC: Email
Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.
Increasing email engagement is marketers' top priority and challenge, but email deliverability issues can undermine engagement. Unsubscribe from these 5 email myths to increase email deliverability.
What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?
Making your emails accessible visually, audibly, cognitively, and neurologically isn't just the right thing to do—it may even be good for business. Here's a checklist of ways to make your emails more readable for everyone.
Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.
Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email success stories from other brands.
CONTENT TYPE: Chart | TOPIC: Demand Generation
Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?
CONTENT TYPE: Learning Path | TOPIC: Email
Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees.
Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better.
CONTENT TYPE: Course | TOPIC: Email
Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you'll be sure you're sending the right message to the right person at the right time.
Learn how subject lines, graphics, writing, calls-to-action (and more!) all work together. Every message you write deserves your care and attention, because that's what will in turn inspire the best results.
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!