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  • Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters.

  • How to Use Events to Create Cross-Channel Marketing Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your organization.

  • Five Ways to Drive Engagement and Sales With Tradeshow Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales.

  • Five Tips for Nailing Your First Tradeshow

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Tradeshows can feel overwhelming unless you have a few tips and tricks up your sleeve. Luckily, you know exactly what you need to do to make a fantastic impression—thanks to an article you read about nailing your first tradeshow...

  • 20 Steps to Take After Your B2B Event to Ensure Future Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success.

  • Eight Design Tips for Your Next Tradeshow Display

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors.

  • Seven Ways to Stand Out in, and Benefit From, the Experience Economy

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage.

  • Operation FOMO: Three Ways to Turn Customer Envy Into Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use of FOMO responsibly, it'll backfire.

  • Four Ways to Select the Right Conference for You to Attend

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.

  • 10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective B2B marketing tactics you can use.

  • How Social Media Can Help You Promote Your Event and Increase Attendees

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Event Marketing

    In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI.

  • How Social Media Can Help You Promote Your Event and Increase Attendees

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Event Marketing

    In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI.

  • How Social Media Can Help You Promote Your Event and Increase Attendees

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI.

  • How Social Media Can Help You Promote Your Event and Increase Attendees

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI.

  • Take 10: Four Essentials for Successful Event Planning

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals.

  • How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.

  • Four Ways to Measure Your Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!

  • Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.

  • Five Tips for Creating and Using a Great Event Hashtag

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while.

  • Take 10: Three Ways to Maximize Your Tradeshow Presence

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI.