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  • The Marketing Power of Live-Event Engagement

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Live events hold vast, untapped potential for creating powerful connections with your customers and prospects. And the power of such brand engagement for driving business value should not be underestimated. Now is the time to amp up your live-event strategy. Sponsored by Cvent.

  • Webinar Benchmarks: Promotion and Attendance Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.

  • How to Maximize the ROI of Hybrid Events in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies.

  • Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.

  • Best-Practices for Reaching and Marketing to the C-Suite Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article.

  • Can You Create a Meaningful Experience in a Virtual Conference?

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Event Marketing

    You'd think that a company that's been hosting virtual, live marketing education for years could easily morph its flagship in-person B2B Forum into an online event. But you'd be wrong. What did we learn from our planning and execution?

  • Nine Ways to Create Sponsorship Packages for Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event attendees. Check out these nine useful tips.

  • The B2B Forum 2020 Edition of Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.

  • Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully.

  • Can You Create a Meaningful Experience in a Virtual Conference?

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn't going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things.

  • Post-Pandemic Event Checklist: Audience-Centric Innovation and Messaging

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Planning events in the post-pandemic world will require an audience-focused strategy to enable innovative adaptations and messaging that will engage attendees. Learn how to do that effectively by using this checklist.

  • Event-Industry Professionals' Views on In-Person Events Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now—even at half capacity—because of COVID-19, according to recent research from the Event Leadership Institute.

  • B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed.

  • Doubleheader Event: Strategies for the New Normal

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    From marketing strategy to events to positioning and processes and much more, all of marketing is in flux. We're experiencing fundamental shifts and real disruption that will shape our careers and the future of marketing itself. But by relying on agility and empathy we can learn to not only adapt but also thrive—and help our companies do the same. Sponsored by Adobe - Marketo Engage.

  • Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations.

  • How COVID-19 Is Affecting the B2B Exhibition Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research from The Center for Exhibition Industry Research (CEIR).

  • Marketing Events in a Post-Pandemic World: Opportunities for Innovation

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved?

  • How Events Will Thrive in the New Normal

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    When you planned your slate of 2020 events, there was no way you could have foreseen what the past few weeks have brought. In what felt like an instant, months' worth of in-person events were canceled, postponed, or made virtual. So, what now? Sponsored by Cvent.

  • The Future of Business Gatherings: Virtual Summits and Conferences? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Virtual meetings are now commonplace, and working from home is looking like it's here to stay for a long while, but will large scale events like conferences ever come back? This infographic outlines how virtual events, too, may be here to stay—a major change for businesses.

  • How COVID-19 Is Impacting Business Event Planning

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events because of the COVID-19 pandemic, according to recent research from PCMA.