FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Rethinking Industry Events: Get Comfortable With Flexibility

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    "Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.

  • How to Promote an Event Attendees Can't Wait to Sign Up For

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    You plan the perfect event for months. And then comes the tricky part... cutting through all the promotional noise out there to reach the people you want to sign up and attend! How do you build the excitement that makes your event "unmissable?" Learn how to create the right promotional mix that gets attendees through the door. Sponsored by Cvent.

  • CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ceros CMO Jamie Gier has no problem admitting that she gets overwhelmed by the relentless advance of technology and the ways it's shaping marketers' personal and professional lives.

  • Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers.

  • Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?

  • How Effective Are Marketers at Running Different Types of Events?

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.

  • What Do Event Professionals Think of Virtual Events?

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.

  • The Secret to Successful B2B Events: Five Tips for Thoughtful Design

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.

  • Eight Lessons Learned From Giving 100+ Webinars

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

  • How to Optimize Digital Experiences to Drive Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Digital events, webinars, and content experiences have become the primary channels to connect with our prospects and customers. But a successful digital strategy does more than generate leads, it drives pipeline. Join us to learn how every digital experience can connect, engage, and convert. Sponsored by ON24.

  • The ROI Resurgence: How a Year of Virtual Events Made Measuring ROI More Important Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.

  • How to Use Hybrid Events for Lead Generation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Approximately 40% of all events in North America and Europe are now a hybrid event of some sort, meaning they include both an in-person and an online component. Join us for a conversation that will provide insights into how to use these hybrid events for lead generation. Sponsored by Glisser.

  • Four Ways to Ensure Your Virtual Events Are Media-Friendly

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.

  • Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly.

  • Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.

  • Reimagining B2B Customer Experience: A Post-Pandemic Path Forward

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

  • How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.

  • The Hybrid Future: How B2B Events Are Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.

  • Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

  • What's Next: Navigating the New Marketing Event Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events.