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  • Webinars have never been more important for how we connect in a digital-first world. But what does webinar success look like in this new normal? How do your webinars stack up against your peers? This is your chance to find out. Sponsored by ON24.

  • Webinars are more popular than ever, which means more competition for your brand, and more choices for your desired audience. So, now is the time to reimagine your webinars for maximum results in driving awareness, delivering thought leadership, nurturing leads, showcasing products, and creating loyal customers. Sponsored by Cvent.

  • Live events hold vast, untapped potential for creating powerful connections with your customers and prospects. And the power of such brand engagement for driving business value should not be underestimated. Now is the time to amp up your live-event strategy. Sponsored by Cvent.

  • If there's one constant about event marketing, it's the need to constantly be adapting. Especially now. So what's the best way to plan and execute can't-miss business events that are sure to meet your goals and wow your audiences? It starts with a plan that makes sure you get the right people in the door, and KPIs that actually matter. Sponsored by Splash.

  • Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.

  • What should in-person events look like in a post-pandemic world? There are lots of questions to consider around safety, capacity, protocols, and more—and you need a plan in place before you even begin contacting potential venues, potential speakers, sponsors, and attendees. We've got the guidelines and checklists you need. Sponsored by Splash.

  • Right now, most marketers are trying to figure out how virtual events can and should factor into their overall event strategy: What's the best approach? How have your audiences changed post-pandemic? And how can you drive true engagement? It's time to figure all this out. Sponsored by Cvent.

  • Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies.

  • Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.

  • How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article.

  • With #mpb2b online you get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today.

  • You'd think that a company that's been hosting virtual, live marketing education for years could easily morph its flagship in-person B2B Forum into an online event. But you'd be wrong. What did we learn from our planning and execution?

  • Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event attendees. Check out these nine useful tips.

  • In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.

  • How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully.

  • Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 on-demand sessions in our Storytelling Summit for Marketers will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

  • That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn't going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things.

  • Planning events in the post-pandemic world will require an audience-focused strategy to enable innovative adaptations and messaging that will engage attendees. Learn how to do that effectively by using this checklist.

  • Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now—even at half capacity—because of COVID-19, according to recent research from the Event Leadership Institute.

  • B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed.