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  • The physical world may be returning but digital events are here to stay. But digital engagement is not one-size fits all. Different audiences and event types require different types of experiences. Attend to learn tips and best practices for building customized event experiences for every unique need, from large conferences to networking events, to small virtual roundtables and forums. Sponsored by ON24.

  • You plan the perfect event for months. And then comes the tricky part... cutting through all the promotional noise out there to reach the people you want to sign up and attend! How do you build the excitement that makes your event "unmissable?" Learn how to create the right promotional mix that gets attendees through the door. Sponsored by Cvent.

  • Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in 2022 and how to add moments of delight to every stage of the customer journey.

  • Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers.

  • Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?

  • Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.

  • Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.

  • When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.

  • Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

  • Digital events, webinars, and content experiences have become the primary channels to connect with our prospects and customers. But a successful digital strategy does more than generate leads, it drives pipeline. Join us to learn how every digital experience can connect, engage, and convert. Sponsored by ON24.

  • Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.

  • Approximately 40% of all events in North America and Europe are now a hybrid event of some sort, meaning they include both an in-person and an online component. Join us for a conversation that will provide insights into how to use these hybrid events for lead generation. Sponsored by Glisser.

  • Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.

  • A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly.

  • How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.

  • As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

  • Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.

  • Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.

  • Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

  • Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events.