Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Create
We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan
The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Plan
Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective B2B marketing tactics you can use.
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Plan
In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI.
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Communicate
CONTENT TYPE: Webinar | TOPIC: Events | ELEMENT: Plan
CONTENT TYPE: Webinar | TOPIC: Events | ELEMENT: Communicate
CONTENT TYPE: Video Tutorial | TOPIC: Events | ELEMENT: Plan
In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals.
CONTENT TYPE: Podcast | TOPIC: Events | ELEMENT: Plan
David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Analyze
Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!
Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Communicate
When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while.
CONTENT TYPE: Video Tutorial | TOPIC: Events | ELEMENT: Strategy
In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI.
CONTENT TYPE: Webinar | TOPIC: Demand Generation | ELEMENT: Plan
In this PRO seminar, we'll share the recipe for event success: brand recognition, lead generation, and thought leadership. You'll be able to use this framework to help your company get the most out of events and achieve your business objectives.
In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI.
This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.
CONTENT TYPE: Chart | TOPIC: Events | ELEMENT: Analyze
Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not at all satisfied, the Association of National Advertisers reports.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Communicate
Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.
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