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CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan
This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, are all the important factors you need to take into account.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Strategy
Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out how to level-up your tradeshow game with today's infographic.
CONTENT TYPE: Chart | TOPIC: Events | ELEMENT: Plan
Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Steve LaCroix, executive vice-president and chief marketing officer for the Minnesota Vikings NFL football team, discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans at the stadium.
Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.
What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates trends in the channel.
Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast.
Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain.
When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters.
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