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CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan
This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.
CONTENT TYPE: Chart | TOPIC: Events | ELEMENT: Analyze
Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not at all satisfied, the Association of National Advertisers reports.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Communicate
Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.
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