Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Plan
Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective B2B marketing tactics you can use.
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Plan
In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI.
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Communicate
CONTENT TYPE: Webinar | TOPIC: Events | ELEMENT: Plan
CONTENT TYPE: Webinar | TOPIC: Events | ELEMENT: Communicate
CONTENT TYPE: Video Tutorial | TOPIC: Events | ELEMENT: Plan
In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals.
CONTENT TYPE: Podcast | TOPIC: Events | ELEMENT: Plan
David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Analyze
Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan
Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.
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