Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could be panic marketing. This first article of a three-part series defines the term and explains the consequences.
CONTENT TYPE: Article | TOPIC: Content
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.
CONTENT TYPE: Article | TOPIC: Customer Experience
Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, talks too much, and is not supportive after a sale, according to recent research from Korn Ferry.
CONTENT TYPE: Article | TOPIC: Email
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.
Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.
CONTENT TYPE: Chart | TOPIC: Email
Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.
CONTENT TYPE: Article | TOPIC: Social Media
Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring.
CONTENT TYPE: Infographic | TOPIC: Social Media
This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.
You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide.
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.
CONTENT TYPE: Article | TOPIC: Public Relations
Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.
Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
If your marketing activities don't have a well-conceived strategy continually informing them, it's time to level up—and boost your bottom line. You'll need to build a growth strategy for yourself and your team, build your brand and make social connections, and ensure your MarTech stack is uncovering demand and improving your campaigns. Sponsored by Vidyard.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
For B2B marketers, Q4 is when spending amps up to tap into remaining budget. To take advantage, tune-up your account-based marketing tactics. Follow these seven tips.
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