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  • How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Do you wish you had better visibility into the online-to-offline customer journey—and that you could take immediate action on insights extracted from customer conversations? With the right AI and conversation intelligence capabilities, you can do all of that and more. Sponsored by Invoca.

  • Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition.

  • How ABM Automation Can Change Your Sales Process Forever

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.

  • Why Data Quality Is Important for Market Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.

  • Top 3 B2B Marketing Predictions for 2022

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.

  • Reduce Customer Churn and Maximize Revenue: It's Time to Let AI Do the Work

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.

  • Top 5 Advertising Trends to Watch Right Now

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.

  • You Need a New Toolbox to Win the B2B Content Game [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    If you want your content to be found, you can't do what everyone else is doing. Join search expert and founder of Seer Interactive Wil Reynolds for B2B Backstage to learn how to build an innovative toolbox that will get your content seen in 2022... and beyond.

  • How to Win With CX in the Hybrid World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.

  • Enhancing Digital Content Collaboration in the Hybrid Workplace

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.

  • Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.

  • The Features Marketers Look for in Automation Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring.

  • Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.

  • Bridge the Hybrid Workplace Gap With the Right Collaboration Tools

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    They say the hybrid workplace is here to stay, but effective virtual collaboration and communication remain a challenge. The right tool can bridge that gap and improve productivity.

  • Transforming Customer Data Into Insights: The Marketer's Guide to CDPs

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Customer loyalty seems harder than ever to achieve, particularly in the wake of COVID-19. But wouldn't it be great if you could improve your customer experience and the success of your business while also ensuring regulatory compliance? Here's how a customer data platform can help. Sponsored by Acquia.

  • Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for.

  • 27 Useful Tools for Managing and Growing Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.

  • How to Prepare for Marketing's Flexible Future: Automated Marketing Processes

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Everyone knows that automated processes have become necessary for enterprises. But marketing automation isn't only about having the right technologies; it's also about having the right strategy built around what automation means for your brand.

  • Doubleheader Event: How Conversational Marketing Connects With Buyers and Accelerates the Funnel

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.

  • Meltwater's Media Intelligence Platform Demo

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    How are your media-monitoring efforts going? Is your team getting all the actionable insights it needs—or does it seem like you're falling behind and you're constantly frustrated with your current solution? If you're considering a refresh, this Meltwater demo offers an under-the-hood look at its monitoring platform. Sponsored by Meltwater.