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  • How to Maximize Trade Show ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Your organization spends a lot of time and money to prepare for trade shows. Are you confident you're putting your resources to their best use? Discover insights and best-practices for maximizing your trade show ROI in this free webinar. Sponsored by Cvent.

  • Grow Your Small Business Marketing Footprint With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Small business marketing has a new ally in artificial intelligence. In this webinar, discover how AI can eliminate work, save you time, and make it easier to personalize the customer journey. With AI as your assistant, your small business will achieve huge results. Sponsored by Salesforce.

  • Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

  • The Most Important Content Management System Features

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

  • How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know.

  • How Salestech Can Embrace Customization at Scale

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

  • Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?

  • Five Powerful Benefits of Chatbots in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

  • Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.

  • The Saturated Marketing Tech Landscape: The Case for Consolidation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack?

  • How to Navigate Transformative Trends and Power Your Data-Driven Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. Sponsored by Snowflake.

  • Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.

  • Three Ways Marketers Bring Sales Content to Life With Digital Rooms

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. Sponsored by Allego.

  • What's the Big Idea? Key Trends in Marketing—and Where AI Fits In

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence

    Advanced AI. First-party data. Retail media. And Taylor Swift's marketing secret! Discover how to tap into today's biggest marketing trends. You'll grow your business and position yourself as a future-focused marketer. Free session from the AI for Digital Marketers series, sponsored by Salesforce.

  • Generative AI in Marketing: How B2B and B2C Adoption Differ

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?

  • How AI and the Metaverse Impact the Datasphere [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere.

  • Programmatic and ABM: A Match Made in Heaven for B2B Marketers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted prospects—on websites, across social media, and more. Sponsored by StackAdapt.

  • Are MBAs Prepared for Emerging Technologies? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according to a recent survey.

  • The Data-Related Activities Marketers Spend the Most Time On

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.

  • Creative Automation: Driving Transformation for Efficient Production

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down by inefficient processes, improve and refine your creative production workflow with the tactics in this free webinar. Sponsored by Celtra.