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  • The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.

  • Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas.

  • Optimizing Your Media Investment: The Ongoing Value of Mixed Media Modeling

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    The current data ecosystem is complex. Brands know they have to be on top of it to scale, but they don't understand the landscape most of the time. Here's how media intelligence and mixed media modeling helps pull the curtain back.

  • The Top Areas Where Martech Tools Could Be Improved

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from SharpSpring and Ascend2.

  • The Pros and Cons of Automation for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for excessive technical support, according to research from Skynova.

  • Marketing Automation: Seven Machine-Learning Use Cases

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory into practice? Here are seven ways companies are using AI and ML to automate their marketing.

  • How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game.

  • Intent Data's Signals: Cracking the Code, Part 2

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Robust data paired with predictive analytics is essential for modern sales and marketing leaders. It makes it possible to do things we could never do otherwise—even with rooms full of intel-gatherers and decoders trying to interpret data. Here are just a few examples.

  • Pitch Decks: How to Avoid the Dreaded Frankendeck

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Here it comes... OH NO... it's the pitch deck that's been tampered with so many times it's barely recognizable as a presentation! It's the FRANKENDECK! Quickly: here's how to spot one and get it back on track.

  • Intent Data's Signals: Cracking the Code, Part 1

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them.

  • Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help.

  • A Media Data Model: What It Is and Why You Need One

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Advertising is in the middle of a transformation. Transparency, trust, and privacy are significant concerns; technology proliferation and regulatory changes are happening regularly. It's time to stop wasting money and start tracking your media spend with a media data model.

  • The 5 Most Important Skills for the Future of Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift.

  • Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG.

  • Are Businesses Creating and Using Brand Guidelines?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.

  • The Target CPA Hype Is Real: A Checklist for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs.

  • What to Expect in Your RFP Process for a DAM Solution

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Choosing a digital asset management solution from a sea of vendors can be overwhelming, but with the right RFP process in place, your selection will run more smoothly. Here's a quick overview.

  • How to Kickstart a Growth Marketing Automation Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have your shiny new platform, where do you start? This article offers some tips.

  • Enterprise CMO Survey: How Marketing Ops Could Improve

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.

  • How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.