Marketing Measurements & Analytics Resources to Reach Your Business Goals

CONTENT TYPE: Article | TOPIC: Customer Experience

You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.

CONTENT TYPE: Article | TOPIC: Customer Experience

When cookies are no more, we'll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information.

CONTENT TYPE: Article | TOPIC: Email Marketing

Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.

CONTENT TYPE: Article | TOPIC: Marketing Content

As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type.

CONTENT TYPE: Article | TOPIC: Marketing Management

Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing.

CONTENT TYPE: Article | TOPIC: SEO

If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.

CONTENT TYPE: Article | TOPIC: Marketing Management

Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.

CONTENT TYPE: Article | TOPIC: Marketing Management

KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Marketers love metrics, but they don't always track the ones that bring the most value to their company. Here are three examples of metrics that should be retired, and three that should replace them.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.