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  • This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.

  • Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved.

  • A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap, argues this article.

  • Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.

  • Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.

  • Analytics Friday Forum

    Friday Forum

    The ability to roll with industry changes and to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But staying ahead of the changes can sometimes feel complicated and frustrating (we know!). Sponsored by Vidyard.

  • Data is no good to anyone if it's just lying around. To be useful, it has to be analyzed and applied. That's where people come in. Check out these examples of people and data being better together.

  • Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.

  • Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.

  • Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.

  • What does the future of marketing look like with the deprecation of third-party cookies? And how can marketers plan and measure future campaigns while ensuring continued value and ROI? Join us for this free webinar to find out. Sponsored by ChannelMix.

  • Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be.

  • Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.

  • Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.

  • If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.

  • You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.

  • When cookies are no more, we'll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information.

  • Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.

  • This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.

  • Discover how to use Google Analytics 4 to improve your B2B marketing results. In this Master Class, data scientist and marketing whiz Christopher S. Penn walks you through GA4, from setup to data analysis. Chris shows you how the powerful AI-backed tools in GA4 can transform your understanding of your customers.