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  • Effective Writing Skills in Public Relations: Three Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.

  • The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.

  • SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.

  • What Leaders Would Change About Their Crisis Communications Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

  • ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

  • How Businesses Can Navigate a Polarized World

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research from Edelman.

  • Four Ways Marketing and PR Can Drive Business Success Together

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.

  • The Political Gap Between PR Pros and the US Population

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.

  • What Journalists Appreciate Most About PR Pros (And What Needs Improvement)

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.

  • Top 5 PR Trends to Watch in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities.

  • Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way.

  • Influencing the Influencers: A B2B Guide

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.

  • How Comms and PR Work Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media.

  • Three Ways to Get More PR for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage.

  • Seven Pillars of B2B Brand Reputation Management

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.

  • Four Ways to Amplify Your Media Relations

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help.

  • It's Time the Communications Department Is Seen as a Revenue Generator

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.

  • Five Tips for Managing Crisis Communications

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does.

  • How PR Can Support Your Marketing Lightning Strike

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why.

  • Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.