Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Create
In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR.
CONTENT TYPE: Chart | TOPIC: Public Relations | ELEMENT: Plan
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.
CONTENT TYPE: Podcast | TOPIC: Public Relations | ELEMENT: Analyze
Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.
CONTENT TYPE: Chart | TOPIC: Public Relations | ELEMENT: Management
The number of people employed as public relations specialists and managers in the United States has steadily risen over the past few years, according to recent research from PR Underground.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Plan
Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Communicate
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends.
CONTENT TYPE: Sponsored Article | TOPIC: Social Media | ELEMENT: Communicate
When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address?
You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do it all. Where should you begin?
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