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CONTENT TYPE: Article | TOPIC: Customer Experience
Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions.
CONTENT TYPE: Article | TOPIC: Search
Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.
CONTENT TYPE: Chart | TOPIC: Search
Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research from Searchmetrics.
CONTENT TYPE: Infographic | TOPIC: Search
Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI, making the experience more personal, pervasive, and predictive.
Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year.
The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper.
CONTENT TYPE: Article | TOPIC: Social Media
Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.
CONTENT TYPE: Article | TOPIC: Content
Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make.
We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience.
Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success.
Google continually updates its search algorithm, and marketers need to keep up if they want to rank high in search results. See the biggest updates from the past year—and what they mean for you—in one convenient infographic.
The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them?
Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.
Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics.
Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.
Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign.
SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017.
Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here are five of the hottest SEO trends you can expect to see in 2017.
In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
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