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  • Organic or paid? Or to put it another way: content marketing or advertising? In this lesson, you'll learn the difference between the two and how you can use the power of search to drive customers to you (and save a buck or two).

  • The foundation of SEO: How search engine algorithms work and the anatomy of a search results page. You'll also get a breakdown of acronyms so you don't have to keep googling SERP, SEM, or CTR.

  • There are two super important factors (essential, really!) when it comes to ranking. In this lesson, you'll learn what those two factors are, and their key components that will help your rankings go up.

  • Why do we search (this isn't a trick question)? In this lesson we'll look at three reasons people search so you can understand their intent—and direct them to where they want to go.

  • Knowing what people are searching for is not as difficult as it once was! In this lesson, you'll learn the various research tools you can use to find the topics and keywords you should be weaving into your content marketing.

  • Fighting for a search term is only okay if the fight is fair. In this lesson, you'll learn what tools you can use to help you analyze your authority and weight over your competition.

  • We're familiar with the phrase, "put pen to paper," but when it comes to SEO it's all about where to put keyphrases on your site. In this lesson, we'll review the best places for you to incorporate keyphrases to help you create relevant webpages.

  • Want to know what exactly Google is looking for? In this lesson, you'll learn what Google values in a webpage and the key things you can do to ensure your webpage is Google quality.

  • There's more than meets the eye when it comes to links. In this lesson, we'll learn about the different types of links (natural vs. unnatural) and what your links must have to ensure they're good to go.

  • Need to bulk up? Building links takes time. But in this lesson you'll learn some quick ways to build more links (the good kind!), helping you to increase your domain authority.

  • Creating new links is one way to increase domain authority, another is attracting links. In this lesson, you'll learn how content and influencers combined can help drive authority.

  • We're not going to get all techie, but we do need to understand the implications of some non-techie, technical factors. In this lesson, we'll review these factors are and eliminate any issues that might impact your ranking.

  • KPIs are only effective if you plan to measure... so let's measure! In this lesson, you'll learn the different KPIs you can set, and what tools you can use to gather the data needed to measure success.

  • There is always room for improvement. (Not you, you're perfect—your site.) In this lesson, you'll learn two ways you can optimize your site for search (and save time).

  • Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you.

  • The top trending Google search term in 2020 in the United States was "stimulus check," according to recent research from SEMrush. Check out the charts in this article for 2020 trending keywords, new search terms, top searches, popular categories, and more.

  • It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers.

  • This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic—and leads. To that end, these 15 tools can help you optimize your YouTube content.

  • Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year.

  • Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms.