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  • Your B2B Website Power Page: Seven Must-Have Ingredients

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients.

  • Does Your Website Really Need That? Five Elements to Rethink

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things.

  • Why Web Accessibility Is the Ideal Business Opportunity for Agencies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Websites

    You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too.

  • Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.

  • Three SEO Trends Marketers Need to Know in 2022

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list.

  • The Secret to Successful B2B Events: Five Tips for Thoughtful Design

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.

  • Google's Guide to User-Generated Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.

  • How to Pick the Right Website Color Scheme [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.

  • Five Ways to Improve Content Quality Signals on Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

  • Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.

  • The Anatomy of a Great Business Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.

  • What B2B Marketers Need to Know About Core Web Vitals

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.

  • 27 Useful Tools for Managing and Growing Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.

  • Eight SEO Strategies to Consider for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.

  • The Incredible Scale of Data Generated Online Every Minute [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute?

  • Five Reasons to Prioritize Spend on Website UX Design

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.

  • Eight Graphic Design Trends That Will Define 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.

  • Website Conversion Trends Every Marketing Professional Should Know About

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics.

  • Does Including Video on Site Landing Pages Boost Conversions?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.

  • 10 Web Design Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design.