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  • How to Effectively Use CTAs in B2B Cold Emailing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    "Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article.

  • Email Subject Line Benchmarks for Common Tactics and Words

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021.

  • Top 5 Tips for Driving Lead Gen via Email Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.

  • Taking the Mystery Out of Email Deliverability [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?

  • More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.

  • Four Things You Should Know About Email List Validation

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation.

  • Email Marketing Benchmarks: Trends From 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.

  • The Art and Science of Email Survey Invitations

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas.

  • Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence.

  • Email Security: Why You Need DMARC for Marketing, Too

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should.

  • How Dynamic Content Can Boost Your Email Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.

  • Fewer Random Acts of Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    You need to attract new people to your business. The right people, those potential ideal customers. Only then can you successfully engage with them. Providing incredible, high-value, educational content will qualify them ready for sales (or move them down your e-commerce pipeline). Then, when it's time for conversion, your success rate will boom.

  • How Americans Feel About Brand Email Newsletters

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.

  • How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.

  • Budgeting for 2022: Marketers' Email Spend Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.

  • Five Great Sales Follow-Up Email Subject Lines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.

  • Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.

  • NEW B2B Email Tactics That Will Dramatically Improve Performance NOW

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    What email marketing tactics should you be using right now to improve open and response rates? Small changes (to words, timing, and more) can dramatically improve your performance—and so can knowing how to avoid common pitfalls and roadblocks. Sponsored by Litmus.

  • The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.

  • How Marketers Are Approaching Email Dark Mode [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.